Enhancing Web Appeal

The desirability of a website is based on the concept of the web design as a whole. When you are designing a website, you should make sure that key design elements like Content, Graphics, Colors & Text, Flash, Frames and Organization of files are paid attention to.

Content - Content is the main component in any website. You will spread the message of your business through your content. The content should be well written and easy to understand. It should be to the point and relevant. Your customer should be satisfied with the information that is available there. The information available at your site will help you lessen the calls that you would get asking about the various specifications and technicalities of the product or service you offer.

Graphics - Graphics is one of the major reasons why people may turn away from your site. The reason for this is not that the visitors don't like graphics, but it is because of it being a major issue for pages to load. All your graphics should be optimized for faster loading. The graphics should be appealing and relevant to your site.

Colors and Text - The next most important thing in website designing are the colors and the text type and size. The colors and text should be appropriate and pleasing to the eye. At the most, in the whole site there should be only five or six colors used. All colors should fall in the web safe category. The web safe colors are those colors that will be displayed on all browsers as they are. If you don't use web safe colors and the browser can't display them, then the nearest matching color will be displayed. The web safe palette contains two hundred and sixteen colors for you to choose from. The text should not be too small or too big. The type should also be legible. If the type is such that it is difficult for people to read then you will have dissatisfied visitors.

Flash-The second deadliest sin in web designing is Flash. Flash files are heavy and take a long time to load. If you are planning to use Flash, please use it sparingly. If you are providing a Flash intro or small Flash presentations in a corner of a web page, it is preferable to provide a link to download the player. This will help people who don't have the player already installed and do not have to go elsewhere looking for it.

Frames - Frames cause many a problem to certain areas in designing a website. A better advantage is to use tables instead of using frames. The reasons why frames are not appropriate are numerous. Some of the problems are that many search engines have problems with sites that are built using frames and scroll bars which are distracting .Frames are better avoided you are designing a website.

Organizing files - The files which you would put on your site should be categorized so that it would be easier to sort them. This will make it easier to manage things and your visitors will be able to find information easily.