Welcome To The Web Design Bloke's Website

The Web Design Bloke is a presentation website of work I have done for many satisfied customers. I pride myself on offering a customer driven business that focuses on bringing results and setting your website up for search engines whilst maintaining a professional foundation for web marketing and usability.

We offer four main services which include, self managable websites, simple promotional websites and websites with shopping carts for ecommerce functionality that are coupled with web marketing to generate solid leads as well as traffic.

Web design is not just about creating an online marketing tool, but making the website work for your business. Most people don't realise that a website will not just "work" for you and bring potential customers to you automatically. What most web designers don't tell you is that you need to implement continual tools and marketing strategies to turn your website from a static information page into a dynamic, customer inviting tool to bring the same people back to your site each month, week or day and to attract new users all the time.

Our web design will demonstrate the tools and knowledge you need to turn your website into a complementary marketing tool that works with your business to promote it.

Website Marketing Strategies

So you have a website online and your sitting back waiting for it to bring you business. Then, you ask yourself "how is anyone going to find the site if they don't know about it? I mean, does Google, Yahoo or NineMSN know about my website, where can I let them know and where else can I advertise my website?"

If you haven't asked yourself these questions, you should as they are the first step to online success.

Once search engines know about your website, how do you get to the top of the search results, how else can you get quality traffic to your website. All these points are talked about below.

Strategy One :: Setting your website up for USERS

Your number one concern should be to set you website up for the users of your website and NOT search engines. After all, it is the users who will be paying you the money if they like your product and can find it on your website!!??

You need to have a clear direction for the users of your site, which basically means you need to have your website structured so they can find exactly what they are looking for, which is really what you want them to find. For instance, there are two types of people on the internet, "information seekers" (the majority) and the "buyers". So basically if you are selling a product or a service you want it easy for the information seekers to find out about you and the products (as these people may become future buyers) and the buyers to be able to buy directly from you.

So basically, in this instance you would need two clear directions right from the word go off your homepage to cover both these bases.

Strategy Two :: Search engine marketing

With Google Adwords, you can now advertise on the leading search engine and leading sites and come up only for the keywords you choose. This eliminates missing potential customers and really targets quality traffic that can be directed to your website.

There are many different strategies that can be used and not all of them work in the same way for each business. These strategies refer to landing pages, special advertising copy to attract customers and strategic cost per click management. However, because each business is different you should test what works for you. It only takes minutes to setup an Adwords account and then you can get traffic to your site immediately.

Strategy Three :: Search engine optimisation

Search engine optimisation is probably the most popular word on anyone's lips that want to get their website REALLY working in the search engines. However, if you don't have the time to spend hours and hours a week on your website improving it for search engines, whilst maintaining the usability of your site, it can become quite expensive to outsource it.

Search engines are striving to display the most accurate information that a person searches for, otherwise people would give up using search engines. So if you can maintain a clear focus on your website and continually improve the dynamics of your site, you could have a well performing website in the search engines before too long.

However, search engine optimisation is a long and timely process which can take months to see any genuine results.

Strategy Four :: Utilise other websites

Depending on your advertising budget, or how much you want to give away in terms of space on your website you can generate quite healthy traffic from advertising or simply swapping links with other websites.

Not only does this add a bonus of new people finding you, but it shows to users and potential customers that you have been around for a fair amount of time and have made some very good networks. This shows to them that you could also, be handy in finding out about other products that you don't have and where to source them.

After all, it all comes down to customer service!!!